Farm Fresh. Chief Operating Officer ( COO ).

FARM FRESH. 

KESUM

Azmi Zainal, Chief Operating Officer (COO), Farm Fresh Berhad

At the COO level, there is no such thing as “working hours.”

For Azmi Zainal, leadership is a continuous discipline refining systems, sharpening decisions, & improving outcomes every single day. As Chief Operating Officer of Farm Fresh Berhad, a company listed on the Bursa Malaysia (KL Stock Exchange), every action carries weight. Every initiative must ultimately translate into value creation, sales performance & protection of the bottom line - always in alignment with the Board of Directors and stakeholders.

Farm Fresh’s journey is no longer just about fresh milk. Today, it is about strategic expansion, new product extensions & overseas market penetration building sustainable growth beyond borders while preserving operational excellence at home. This requires clarity of thought, speed of execution & the courage to think beyond convention.

Yet leadership is not only defined in boardrooms.

Beyond corporate responsibility, Azmi is also a father, a husband & a family man. Balancing these roles is not about time alone - it is about quality, presence & intention. Whether leading teams or sharing moments with family, the goal remains the same: to be fully engaged & to enjoy each moment with purpose.

As he approaches his 60s, one principle has become non-negotiable:

wellness is strategic capital.

Sustained leadership demands more than experience - it requires mental clarity, resilience, & the ability to think out of the box, especially in an increasingly complex global business environment. For this reason, Azmi prioritizes solutions that are science-driven, clinically evaluated & evidence-based.

Rather than relying on commonly cited botanicals such as ginkgo, green tea, mushrooms, garlic, bacopa, or turmeric - which are often associated with general cognitive support but lack specificity in neurogenesis pathways - the focus shifts toward ingredients supported by measurable biomarkers, particularly Brain-Derived Neurotrophic Factor (BDNF).

Why KESUM (Polygonum minus  Persicaria Minor )? Persicaria Minor - Biokesum.

KESUM stands apart due to its clinical relevance and international-grade data. In a controlled human intervention study:

After 6 months, the percentage mean change of BDNF increased by 2.03% in the Biokesum® group,

while the placebo group showed a 19.19% decrease in BDNF

Triglycerides decreased by 19.05% in the Biokesum® group, versus a 10.17% increase in placebo

Results were statistically significant (Two-way mixed ANOVA, p < 0.05)

These findings highlight KESUM’s association with BDNF-related pathways, an important biomarker linked to brain adaptability, neurogenesis support, and long-term cognitive resilience - without positioning it as a treatment or cure.

For leaders operating at the highest level, decisions must be grounded in facts, data & accountability. Wellness, like business strategy, should meet international standards.

For Azmi Zainal, staying ahead means protecting the mind that drives decisions - so he can continue to lead, innovate & contribute meaningfully, both at work & at home.

Farm Fresh Café Latte Tongkat Ali.

Where Real Milk Meets Real Energy

Every day begins with a choice.

Not just coffee - but what kind of energy you allow into your body.

Farm Fresh Café Latte Tongkat Ali was created for those who demand more than instant fixes. More than canned sweetness. More than artificial promises.

This is energy, done properly.

From Malaysian Farms to Your Hands

At its heart is 100% fresh dairy milk, sourced and produced with Farm Fresh’s commitment to purity - no preservatives, no shortcuts. Smooth, creamy, honest milk that forms the perfect base for a bold café experience.

Then comes the double espresso - premium Arabica coffee, brewed for those who love a strong, confident coffee character. Rich aroma. Deep flavour. Real kick.

But what makes this café latte truly different…

is Tongkat Ali.

Powered by PHYSTA® Tongkat Ali

Not just any Tongkat Ali - PHYSTA®, the world’s most researched, patented Tongkat Ali extract.

Clinically studied. Standardised. Trusted globally.

PHYSTA® Tongkat Ali is known for supporting:

Natural energy & vitality

Stress resilience

Mental alertness & focus

Overall functional wellness

This isn’t a gimmick.

It’s functional nutrition, backed by science - blended seamlessly into a daily coffee ritual.

 

Naturally Sweet. Naturally Better.

Sweetened gently with date extract, not refined sugar.

Balanced. Smooth. Less crash. More sustain.

The result?

A café latte that tastes indulgent - yet fits into a modern, health-aware lifestyle.

Grab. Go. Perform.

Packed in a 200ml UHT format, Farm Fresh Café Latte Tongkat Ali is made for real life:

Morning drives

Busy meetings

Long days

Training sessions

Travel & work on the move

No preparation. No compromise.

Just open, sip - move forward with confidence.

Not Instant. Not Canned.

Just Fresh. Just Functional. Just Real.

Farm Fresh Café Latte Tongkat Ali represents a new generation of beverages - where traditional Malaysian herbs, modern dairy excellence, and global coffee culture meet.

A proud Malaysian innovation.

Ready for the world.  

 

KESUM

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